Tom Brady Joins Celebrity Lineup Promoting Shark’s LED Face Mask

Tom Brady has become the latest celebrity to publicly endorse Shark’s CryoGlow LED Face Mask, posting a sponsored video over the weekend showing himself using the at-home skincare device.

“How do you think I get this glowing skin?” Brady said in the clip, before addressing recent online chatter about his personal life. “I’m sure you’ve seen the video of me allegedly in someone’s house using a Shark CryoGlow Mask. Why would I be in anyone’s house using a mask when I obviously have one right here on my head?”

Brady paired the video with a caption referencing speculation about his dating life: “Rumors are rumors but the glow is real.”

The device combines several light-based treatments in one mask. It uses red light aimed at reducing fine lines and wrinkles, infrared light intended to boost collagen production, and blue light marketed as a way to reduce acne. It also includes a cooling under-eye feature, which the company describes as cryo-inspired.

Brady’s post drew reactions from other celebrities, including Paris Hilton and Bachelor Nation’s Jared Haibon, who tagged his wife, Ashley Iaconetti, and asked whether she uses the same product.

Brady joins a list of celebrities who have publicly used or promoted the mask. Influencer Alix Earle, who has been linked to Brady in dating rumors, called the device “worth the hype” and compared it to “an ice bath for your face” in a sponsored TikTok last year, sharing before-and-after photos after a month of use. Paige DeSorbo called it “one of the best gifts” during an Amazon Live appearance last year. Khloé Kardashian, Sofia Richie and Kyle Richards have also reportedly been seen using the mask.

Other Shark products have drawn celebrity attention as well. Hairstylist Chris Appleton has used a separate Shark tool to prepare clients for red carpet events, Earle has called a Shark fan-and-mister combination a summer “staple,” and Bethenny Frankel said on Instagram last year that she considers herself “Team Shark,” favoring the company’s styling system over a Dyson.