NBC and the producers of “The Voice” are considering moving production of the long-running singing competition out of Los Angeles to save money, according to a source close to the production cited by TheWrap.
The show currently films at Universal Studios in Los Angeles. Producers are now weighing whether to relocate to Nashville, Tennessee, or Atlanta, Georgia, though staying in Los Angeles remains an option under consideration.
“The Voice” is currently producing Season 30 in Los Angeles, along with a special celebrity-contestant season hosted by Keke Palmer that is set to air in 2027. The series typically airs two cycles per television season.
The potential move comes amid a broader shift of television and film production away from Hollywood, with New York increasingly drawing projects that once would have stayed in California.
A wider industry shift
A recent study from a coalition of entertainment industry unions, including IATSE, the Directors Guild of America, and SAG-AFTRA, found that major studios now spend only 42 percent of film production budgets within the United States, down from 74 percent 25 years ago.
For television production, domestic spending has fallen from 94 percent to 64 percent over the same period, according to the study.
The analysis examined films with budgets of $5 million or more (in 2025 dollars) and TV episodes costing at least $1 million for productions 40 minutes or shorter, or at least $1.7 million for longer episodes.
Despite the falling share spent domestically, total studio production spending has grown substantially. Film spending rose from $3 billion to $7 billion over the 25-year span, while television spending climbed from $933 million to $8.4 billion, the study found.
No final decision on the future location of “The Voice” has been announced.
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